Google Ads

Reworking the Campaign Structure

To address this issue, we organized the account properly. We:

1. Removed the brand from pmax

2. Worked with the client on Landing Pages to enhance prospecting results.

3. Allocated a unique brand protection standard shopping campaign.

4. Optimized the account's overall health with the client

   • Customer lists synchronization

   • Product feed optimization for Shopping in the Google Merchant Center

   • Integrated product ratings

5. Began experimenting with YouTube, scaling it up, and educating the client about creative guidelines.

   • We strategically used YouTube as a platform to reach out to potential customers and expand the client's brand visibility.