Marketing automation: You can use Brevo’s marketing automation tools to scale your email marketing with features such as:

Autoresponders (e.g. welcome emails)Ready automation templates availableWebsite tracker that triggers workflows based on user behaviorIf/then scenariosLead scoringAutomated contact managementOmnichannel automations possible (email + SMS + WhatsApp + push)

Transactional emails: If you need to send transactional emails triggered by an activity like account confirmations, order updates, or abandoned carts, you can manage these with Brevo alongside your marketing campaigns. 

SMTP relay: Brevo works as a bulk email service, depending on your goals and needs. It’s just as easy to create branded transactional emails and set them up to be sent at the right time with great deliverability.

Multichannel marketing: Multiple channels such as SMS marketing, WhatsApp, live chat, and push notifications are all accessible within Brevo’s interface.

Tracking: Thanks to the Brevo Tracker, you can trigger emails based on how users interact with your website. There are also ready-to-use plugins for integrations with ecommerce platforms like Shopify and WooCommerce.

Metrics: Brevo not only measures core email KPIs like open rates and click rates, but Business Plans give you detailed heat maps of where people clicked in an email when they engaged with the campaign and from what geography. This allows you to fine-tune campaigns for optimal results.

Pros

Ease of use: Brevo's tools are basic and accessible, making it suitable for users looking for a no-fuss solution.Affordability: Brevo is more affordable compared to some of the other solutions on this list, making it a good choice for all budgets.Multichannel: With SMS marketing, WhatsApp campaigns, and chat, Brevo lets you go beyond email and run your marketing strategy across channels.

Cons

Less advanced features: Brevo is a basic, all-in-one marketing and CRM suite. However, it may not be suited for those looking for an industry-specific, enterprise-grade solution (e.g. Klaviyo for large ecommerce stores).Limited templates: Brevo's email template gallery may appear more basic or limited compared to some competitors, such as ActiveCampaign.

Pricing for Brevo’s email marketing platform

Brevo is a good option for businesses looking for email marketing solutions that scale with them. However, we may not be the best tool for everyone (which is why you might want to consider a Brevo alternative).

That's why we encourage you to sign up for a free account and see for yourself how Brevo can grow your business. Our Free plan lets you send up to 300 emails a day for free up to 9,000 emails/month.

Paid plans start at $9 for 5,000 emails per month. When picking a paid plan, pricing will depend on the number of emails you want to send each month. Packages include email support, while chat and phone support are available with the Business plan.